Sustainable Marketing and Management †Free Samples for Students

Question: Explain on Sustainable Marketing and Management? Answer: Introducation This report is based on the Tassal Company that produce the Atlantic Salmon in Australia. The main focus of the company is to provide the fresh and healthy Salmon on the tables of the people of Australia. The strength of the company is the passion and dedication of the employees working at Tassal. Around 800 employees are working in this organization. A Tassal company is the leader for the production of the Atlantic Salmon in the Australia. The company listed on the ASX after the establishment of the Marine site in 1986. The company is into operational activities like- farming, hatching, processing and selling of the Salmon in Australia (Tassal Team, 2017). Throughout the years, the company has become one of the best renowned companies in the salmon production sector. As this company is the major manufacturer of Salmon in Australian region. The different types of products offered by the Salmon Company are as follows- Fresh Smoked Canned Frozen The Tassal Company is located at Melbourne. Talking about the competitors, then Huon Aquaculture and Petuna Seafoods are the companies doing the same business in Australia. A Tassal has performed all its activities in an excellent manner. The company also maintains its core values for the sustainable growth. Business Environment at Tassal A Tassal is very much concerned about the impacts of the environmental factors on the business. The sustainability strategy of the Tassal highly depends on the environmentally responsible practices. The aim of the company is to protect the environment and enhance the same for the new generation. The business environment of the Tassal Company removes the risks from the business by adopting risk mitigation strategies as well as by managing the adaptive management approaches (World Ocean Review, 2017). Impact of the Environmental factors (PEST Analysis) The environmental factors that affect the Tassal business are political, economic, Social and legal factors. Political factors cannot be ignored as they need full attention. The government sets rules or put some restrictions on the trade policies for the entry of the food items to the international markets. Talking about the current trends, the government is decreasing the jobs in the government sector to promote the private sector jobs. (Government, 2016). The political factors should be analyzed before introducing any product in the market to check the current situation of the country. Sometimes, the situation of the global market is highly affected by the policies of the government. It is very important to compare the policies of the two countries before introducing Tassals product in the international market. The compatibility is enhanced with the help of this comparison. The internal and the external factors are covered under the legal factors. The laws of the countries are different in nature depending upon the legal system of the country. To ignore the future misconceptions, it is important to learn about the laws of the country. The Socio-cultural issues are related to the many issues like trends, tastes and preferences of the consumers, population, shared values, demographics, etc. and all these may change with the passage of time. All these factors are essential for the brand value of the Tassal Company. It is observed that the Australian people are more conscious about the brand name and no matter about the type of product. The culture of the country also needs to be analyzed before launching the Tassal products in the market. (Services, 2014). Level of Competition The competition level of Tassal is not that much high, as there are only two main competitors in Australia. These competitors are Huan and Petuna Seafoods. The Tassal is performing well in the international business market as compared to these companies. The Tassal adopts marketing mix strategies to gain the competitive advantage. Planning at Tassal Mission: - The mission of the company is to deliver the quality product to the community, people and the business environment for the sustainable health and wellbeing of the customers. Vision: - The Tassal Companys tag line To create a better tomorrow depicts the vision of the company. Core values: - The value`s of the Tassal company represent the company commitments, attitudes, how it works and the product quality. There are 5 Ps assumed to be the core values of the Tassal. These are people, product, planet, process and profit. Goal setting practices The goal setting practices of the Tassal revolve around the two main goals of the company. The company has two goals set for the growth of the company. One is zero harm and second is to provide the food quality. The company committed to zero harm for everyone and committed to a safety agenda for the heath and well being of the employees, customers and investors. Types of planning There are 3 types of approaches towards planning and they are traditional, modern, and innovative. The best approach that is used by the company is an innovative approach towards planning. The company always adopts new strategies to produce the healthy and fresh salmon at Tassal. The Tassal also follow the innovative approach to promote the products in the international market. The company started the production of the Atlantic Salmon in 1984. The company followed the proper planning like the Tassal Company purchased an Atlantic Egg from Gaden Hatchery to start the farming industry for Atlantic Salmon (FRDC, 2014). After that the Sea farm was established in Dover. The company continues to operate through this sea farm. After its production, The Company started supply their products in the retail stores and supermarkets. The Tassal Company is also planning to deliver its products directly to hotels and restaurants. Sustainability practices The sustainability practices of the Tassal are helpful in taking the right decisions. The sustainability practices of the Tassal that company focused on are wildlife interactions, waste management, climate changes, community engagement, water quality management, etc. all these practices plays an important role in taking the right decisions for the implementation of the plans (Commonwealth of Australia , 2015). Human resource management It is very important to set the objectives in the mind before any human resource planning. The planning is said to be successful only when these goals and objectives are achieved. The process of selection of the employees in the Tassal is fair and as per the plan recreational activities will be arranged for the line managers make them happy (Ryan, 2016). Performance management The Tassal Company uses the one most important approach to manage the human resources in the organization. That approach is the performance management applied on the employees. Performance management means managing the work and performance of the employees. According to this approach, the employees working at Tassal are judged on the basis of their weekly, monthly performance in the organization. The company is offering the attractive rewards to the employees to motivate and encourage them (Fitzgerald, 2013). The monetary or non-monetary awards should be given to the employees to motivate them and to build a long term relation with the employees. It is very important to distribute the profits of the company among the workers for the successful working of the employees. The bonus is also distributed by many companies on the basis of the year, half year or quarterly depending upon the type of company. With the help of this approach the companies ensure about the working of the employee s at Tassal. The organizational goals of the Tassal can be achieved only when the employees working here are motivated and encouraged (Office, 2016). Every employee seeks for the performance appraisal if he or she performed very well in the company. The performance management of the Tassal involves into 3 parts planning, supporting and then reviewing. All the employees need motivation to perform well in the Tassal Company and they need some suggestions at this stage. The employee behavior should be correct to achieve the objectives and goals of the company. The performance review ends with the evaluation of the previous effects of the performances of the employees in caring the quality of the Atlantic Salmo (Battaglene, et al., 2008). Leadership Leadership is very important for the management analysis of the Tassal Company. The leadership strategy is effective that depends on the situation and style of the leadership. There are many styles of the leaderships, for example- Autocratic, transformational, etc. The styles of leadership followed by the organization are different in nature depending upon the working environment of the Tassal Company. Participative leadership style Autocratic and transformational styles are the most used styles, but the Tassal company use participative style of the leadership. This style is used by the leaders to influence the employees and motivate the employees to work hard to receive the rewards from the company. This is not specific that every company follows the same style (McCallum, 2015). The Tassal company determined its requirements and the employees then the company apply these styles in the organization .There are many companies using more than one style and some companies using only one leadership style. Some of them companies are those that do the experiments by changing the styles every year. The leadership style can be changed on the basis of the changing needs of the employees and the organization. Need of the Leadership strategy The need of leadership strategy arises to solve the problems. The main issue found in the Tassal is the division of work, delegation of duties and supervise them. Moreover, the other reason is that the human resource in Tassal has different needs, interests and ideas. To fit all these employees into the Tassal, company needs leadership strategy. It is very difficult to analyze that which company is used which style of leadership in the Australian market. But the above leadership styles are really helpful to resolve the problems of the companies. The leaders are the people who motivate the employees and make them realize about their potential and ability. The Tassal Company adopted participative style and the company offers many incentives for the top performer in the company. The incentives given to the employees will automatically improve the process of the retention of the employees. Controlling Value chain and Technology The management of the value chain and use of technology in the supply chain management are the important part of the management analysis. The quantity that is produced by the Tassal is around 60,000 ton only in Australia. The new technologies are used to manage the inventory of the Tassal. The Tassal Company spends huge amount of money on the production of the salmon as well as the distribution networks and the infrastructure (Fitzgerald, 2013). Supply chain management Supply Chain Management is important for the successful growth of the business of the Tassal. The management of the supply chain helps to check the quantity of Salmon that is delivered to the retail stores. Moving further, the Tassal should check the retail stores in Australia also. The requirements of the stores need to be fulfilled. The service of delivering the goods to the retail stores should be fast and quick. The quick service of the goods depends upon the location of the production houses. The Tassal production houses are mostly located at the marine site and far away from the supermarkets or public places. Because of this reason, the fast services of shipment of the Stock is not easy for Tassal. The workers are the one who took the responsibilities to manage the stock. The needs of the people are changing with time and it is important to analyze the demand and stock of the Atlantic Salmon (Nic, 2012). Technology used in SCM There are many technologies that are used by Tassal to check and control the supply chain. Bar code is the technology that helps to check the availability of the inventory. The barcodes are in the form of standing lines with numbers printed on the packets of the products. At the time of billing of the products, these barcodes are scanned by the scanners which in return helps to analyze the information related to the product. Apart of this, there is also one technology used to check and track the orders. The company is also able to track the orders and the status of the delivery orders. The technology is Flashview used to manage the inventory , tracking of the data and important information. Recommendations It has been that the Tassal follows many strategies to analyze the management in the company. These are the planning, HR planning, Leadership and the supply chain management at Tassal. There are some of the recommendations given to improve the many strategies as well as to achieve the mission of the Tassal: The Tassal Company should make some changes or improvement in the risk mitigation strategies to reduce the risk of any loss to the company that is related to the management of the Tassal. The Tassal should conduct the adequate research to know the actual demand of the Salmon in the Australia food industry. This will helps to increase the consumption of the Salmon (Araya Krishnan, 2014). The leadership strategies used by the Tassal should be focused more to look after the performance of the employees. The tastes and the preferences of the consumers and the demand of the Atlantic Salmon is changing and can be identified by the surveys and interviews at restaurants, hotels and the supermarket retail stores and then the company should plan accordingly to meet these changing demands. To maintain the business environment, the company should implement best practice infrastructure and fish health capacity, focusing on impact mitigation and stakeholder engagement, Conclusion The report explained all the management analysis of the Tassal Company. The Tassal is the biggest producer of the seafood as well as the Atlantic Salmon. There are many environmental factors that affect the business practices of the Tassal. These factors are political, economical, social and legal. The purpose of this report is to analyze the management strategies adopted by the Tassal to achieve the objectives and goals of the company. The main goals of the Tassal Company are good quality of food as well as to set the safety agenda for zero harm to the employees, investors and people of Australia. The demand of the Seafood and Salmon is very high in the Australia and this is the beneficial for the growth of the company. The company should focus more on the management activities of the company to provide the quick services as well as the good quality of food to its final customers. The Tassal should improve its strategies and should use more innovative ideas to meet the changing need s and expectations of the company. Overall, the performance of the company is good in comparison to its competitors References Araya, T. Krishnan, M., 2014. SWOT analysis and recommended policies and strategies of Eritrean fisheries, Available at: https://www.researchgate.net/publication/274717323_SWOT_ANALYSIS_AND_RECOMMENDED_POLICIES_AND_STRATEGIES_OF_ERITREAN_FISHERIES Battaglene, S., Carter, C. Hobday, A., 2008. Scoping Study into Adaptation of the Tasmanian Salmonid Aquaculture Industry to Potential Impacts of Climate Change, Available at: https://www.imas.utas.edu.au/__data/assets/pdf_file/0003/743304/Salmonid_Climate_Change_Final_Report_Distribution.pdf Commonwealth of Australia , 2015. Australias seafood trade, Available at: https://www.agriculture.gov.au/SiteCollectionDocuments/fisheries/aus-seafood-trade.pdf Fitzgerald, M., 2013. Successful strategies for sustainable salmon, Available at: https://www.foodanddrinkbusiness.com.au/news/successful-strategies-for-sustainable-salmon FRDC, 2014. How does the size of the Australian seafood industry compare to others around the world?, Available at: https://www.frdc.com.au/knowledge/q_and_as/Pages/size-of-Australian-seafood-industry-compare.aspx Government, A., 2016. Aquaculture industry in Australia, Available at: https://www.agriculture.gov.au/fisheries/aquaculture/aquaculture-industry-in-australia McCallum, A., 2015. Tassal sustainabilioty report 2015, Available at: https://www.asx.com.au/asxpdf/20160520/pdf/437d3rpd11wf2t.pdf Nic, A., 2012. SWOT Analysis: Fisherie, Available at: https://andssw1.and.nic.in/rti/Fisheries/17%20_b_%20SWOT%20Analysis.pdf Office, T. C. C., 2016. Adapting to a changing climate Case Study, Available at: https://www.dpac.tas.gov.au/__data/assets/pdf_file/0016/216322/Tassal_-_Adaptation_Case_Study.pdf Ryan, M., 2016. Tassal MD CEO on FY2016 results and growth outlook, s.l.: s.n. Services, S. G., 2014. Report for Tassal Operations Pty Ltd:, Available at: https://www.asc-aqua.org/upload/3_20141107_Tassal%20Operations_Huon%20Region%20%28Tin%20Pot%20Point%20Farm%20%20Patridge%20Island%20Farm%29_FINAL.pdf Tassal Team, 2017. Tassal official website. [Online] Available at: https://www.tassal.com.au/about-us/ World Ocean Review, 2017. Toward more sustainable fisheries. [Online] Available at: https://worldoceanreview.com/en/wor-1/fisheries/sustainable-fishing-industry/